In the world of SEO backlinks are very important in the process of achieving high rankings on search engine results pages (SERPs). To have quality backlinks, of course, how to make backlinks must be considered.
In addition, there are several steps before creating a backlink that must also be done in preparation so that the backlink you create is not in vain. But before going to the main point of the discussion on how to make nacklinks, it doesn't hurt you to first discuss the basic understanding of backlinks.
Understanding Backlinks and Their Functions
The simple understanding of a backlink is a link on someone else's website which when clicked goes to your website. Placement of backlink links is in various places. can be in the comments, posts or the footer section.
The purpose of placing links from your website to other websites is so that your website gains credibility in search engines. And of course to get that credibility, the website that will be carried by the link from you is a website that already has credibility in the eyes of search engines.
So it is clear that backlinks will increase the credibility of a website if the website owner concerned pays attention to how to create backlinks correctly. The right way is to create backlinks from two websites that give and receive each other.
As an illustration, when website A puts a link for website B, it indirectly tells the search engine that website A tells the search engine that website B is a trusted website.
Vice versa. That is why exchanging backlinks or in SEO terms is link juice is very important but with a note done by a trusted website.
In addition to creating backlinks, an activity that is no less important is checking the ranking position of your website. So that it can be used as material for evaluating the website optimization process that you are doing. Regarding checking the website's position, please see the important reasons in the following video.
How to Create Quality Backlinks
As discussed earlier, backlinks that are placed on websites that have high credibility in the eyes of search engines will have high power. The higher the credibility in the search engine, the higher the power.
Credibility in search engines is measured by two aspects, so how to create backlinks by paying attention to two aspects of website credibility is the right way. These two aspects are.
1. Pay attention to Domain Authority
Domain authority or commonly abbreviated as DA is a measure of the strength of a website's domain as a whole. So in essence DA is the ranking of domain names and there are values ranging from 0 to 100 in assessing the ranking of a domain name. And the higher the DA value, the more reliable and credible a website is.
So how to create backlinks by placing backlinks on websites that have high DA is the right way. It's just that getting permission to plant your backlinks on websites with high DA is not easy.
To find out how much DA is on a website, you can go to moz.com or websiteseochecker.com. And the value of Domain Authority itself depends on various factors.
The first is the age of the domain itself. The longer the age of the domain, the higher the DA value. Why is that? This is because if the website lasts a long time, the website will automatically be seen as a trusted website because it is consistent with its existence in cyberspace.
Second is the popularity of the website. A popular website is a website that is often used as a reference. Like Wikipedia, the website has a high DA because it is often used as a reference. In addition, the number of backlinks by making the backlinks according to the provisions can increase the value of the popularity of the website.
The last is the size of the domain and this is related to how many posts the website makes. The more posts that are made, the more backlinks are formed.
2. Pay attention to Page Authority
Page Authority or commonly abbreviated as PA is ranking on one page only so to get a high score on PA can only be done by maximizing the content on that page. The PA value of a page is 0 to 100. You can check the PA value on moz.com or websiteseochecker.com by entering the page URL.
Because the size of the Page Authority is based on the content created, the right website content creation is also very important to note.
3. Placing backlinks correctly
Placement on backlinks also affects the strength of backlinks. By placing the backlink in a place where there are more chances of being clicked, for example in the content of the article, it is better than placing it in a place where people rarely see it, for example in the footer or attribution.
By placing relevant backlinks on article content, for example, search engines will read that the backlinks that are installed are really relevant to the content. So that in addition to providing more opportunities to be clicked, you will also get points from search engines.
4. Pay attention to the types of backlinks
In the world of SEO, especially backlinks, there are two kinds of links, namely nofollow links and dofollow links. Dofollow links are links that you usually know, namely links that when you click it will be directed to the website or page that the backlink maker wants and is valuable in the eyes of Google. And the average link that is used is type like this.
A nofollow link is a link that when clicked leads to a website or page that the link maker wants the backlink to but is of no value in the eyes of Google. Sometimes in a forum website when you create a backlink link, what happens is that the link you created becomes a nofollow link.
Nofollow links are not recognized by search engines as backlinks because they have a zero value. Even so, many SEO experts still decide to create nofollow links on the grounds that the content is seen more naturally by search engines.
5. Provide content-relevant backlinks
How to create backlinks with relevant links also greatly affects the strength of backlinks. The meaning of relevant here is when the content of the article to be inserted backlink is relevant to the content of the backlink that you planted.
So that the planting of backlinks should not be in any place. although it can be done but it will be useless if you place your backlink on content that is not suitable.
6. Proper use of anchor text
What is anchor text?
Usually in a post on a backlink website that will be embedded in a text. So you don't know the name of the website or the URL posted in the article before you click on the text that has been planted with a backlink link. The visible text in which there is a link is called anchor text .
So if you make an article on a website with a certain theme, then the ancor text used, of course, the use of words does not come out of that theme. The use of anchor text is related to the credibility of the website content because its value again lies in the relevance of the words used.
Conclusion
By paying attention to the steps outlined above, you will no longer be confused about how to create backlinks properly and optimally. But sometimes when you have tried your best but the results you want are not as expected.
This can be caused by various things. It could be the point that you reached too many competitors, or the way you made a backlink that you did made a mistake and you didn't know it and so on. However, the key to success is to return to your efforts and perseverance.
Thus a review of how to create optimal backlinks from our Labkom99 SEO services, which are ready to help you with website and SEO problems. Hopefully the above article is useful for all of you.